The Business Case for Bubble Baths

Welcome to Issue 92 of Clearly YOU. Every second Wednesday, I serve up ideas that help you build success (and enjoy your work) using the magic combo of Clarity + Realness. Not a subscriber? Sign up now.

I take a bath at the end of every workday.

Sometimes it’s just 15 minutes. Sometimes I’m in there so long my toes get wrinkly and Stevie the cockapoo starts to look at me with concern. Yes, she sits beside the tub. Who am I to judge?

That bath is my “reset” button. When I get in, my brain is full of open tabs. When I get out, things make sense again.

And more than once, the clarity that hits me mid-bath has been downright spooky. It’s like the volume of the day turns down so I can finally hear my deeper thoughts.

Here are a few examples of bathtub brilliance in action:

  • The Business Aha. The simplest solution to a pricing problem that had been stressing me for weeks arrived last month while I was shaving my legs in the tub. It just appeared. Like magic.
  • The Email Rewrite. On Monday, I got stuck in edit mode on a tricky client email. Left it in drafts, closed up shop, and hit the tub. Before the water had even started to cool, the right (not nasty) words floated into my head.
  • The “Why Am I Doing This?” Moment. Sometimes clarity isn’t about figuring out how to do something. It’s about giving yourself permission to stop doing something that no longer fits. Personally and professionally, some pretty big exit strategies have formed while my toes wrinkled.

These moments of brilliance are why I use my business AMEX to buy bubble baths and oils. And if I’m ever audited, I feel confident they’ll pass as legitimate business expenses.

My accountant disagrees. But he’s a killjoy. I think he needs more bath time. 🛁


Cool Quote

"The most valuable thing we can do for the psyche, occasionally, is to let it rest, wander, live in the changing light of a room, not try to be or do anything whatever."

May Sarton, poet and novelist

Create YOUR Daily Reset

Do it right now. In this moment.

Pick one short, repeatable thing you can do at the end of your workday that tells your brain: “We’re done here.”

It doesn’t have to be a bath. It could be sitting on the sofa with a cup of tea, dancing in the kitchen to a playlist that’s pure nonsense and joy, or even playing a mindless video game.

FYI: that last idea came from an entrepreneur who shared it with me and immediately apologized - like his way of resetting wasn’t worthy because it involved a screen. Screw that. Whatever works for you works for you. No judgment. No guilt.

Also... If you’ve got kids, or a partner who likes to “get started” with dinner the second you walk through the door, don’t cave to their demands. I’m talking about 20-30 minutes here. They won’t die of boredom or starve to death. Promise.

📣 Here’s the trick: do it every single day. No exemptions. No excuses. Try it for two workweeks - just ten days - and see what happens.

I bet you'll feel at least a bit more clear headed, more grounded, and yes - happier.

Small things, repeated daily, can produce BIG results.

Stuff Worth Sharing

🎧 I love podcasts and audiobooks, so I’m surprised that I only stumbled onto Libby last month. It’s a free app that connects directly to your local library. You get access to thousands of audiobooks and ebooks.

No subscription, no guilt, and no “should I really be spending $14.99 a month on this?” moments.

Honestly, I’m in love with Libby. Try it and tell me what you think.

🩷 Truth: my favourite download so far has been Nick Offerman’s Paddle Your Own Canoe. Funny book, but the best part is his voice. It’s ridiculously relaxing. I listened in bed and fell asleep so quickly it took me nearly two weeks to finish the book.


For the Word Nerds

There’s actual science behind those “aha” moments that show up mid-bubble bath. Well… maybe not the tub specifically, but definitely the kind of activities that let your brain drift.

Psychologists call it 🧠 The Incubation Effect.

When you step away from a problem, your subconscious keeps quietly working in the background. That flash of clarity I sometimes get while soaking? Classic incubation effect!

I stop consciously grinding away, and my brain finally has space to connect the dots.

So if your kids, your partner, or your inner critic roll their eyes when you take your well-earned reset time, tell them this:

It’s not indulgence. It’s science. You’re incubating. 🫧


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